British Airways' new adverts

Okay, so although this isn't in tow with what I'd normally post, I thought I'd share as these as I find the following adverts aesthetically pleasing somewhat. Earlier I was flicking through The Creative Review's online escapades and came across the BA's latest "outdoor" ads. It's nice to see lush photography and a good use of negative space brought to our widestream attention; apparently i'm known to be a bit partial to the ol' negi-loving (not my words), so what can I do?! These ads warm me cockles. Nice idea, too, wouldn't you say?